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2022 Week 18: Beauty Retail, Brand, and Product Launches

Published May 5, 2022
Published May 5, 2022
Danessa Myricks Beauty x The Dragon Sisters

RETAIL As the makeup category is on the uptick, Saks Fifth Avenue is placing its bets starting with Charlotte Tilbury. The Puig-owned brand launched online with the retailer, as well as the New York flagship. The launch will be supported with window displays and an in-store master class with Tilbury.Naomi Osaka is expanding her functional suncare brand for melanated skin, Kinlò, into retail in an exclusive partnership with Walmart. This is the brand’s first launch into brick-and-mortar since it launched DTC in September 2021. Also coming to Walmart are new product launches priced from $4.97-$11.97 including Always Golden Daily Moisturizer, a tinted daily moisturizer with SPF 40; Always Golden Daily Body Lotion, made for all-over use with SPF 30, and Sunscreen Stick with SPF 30, Cooling Body Gel Moisturizer, and Sun Spot Brightening Moisturizer. The brand will be available on Walmart.com and in 2,500 Walmart stores nationwide.Byrd Hair, the brand backed by science and trusted by barbers providing complete hair and body care essentials designed to reinvent the modern grooming routine, has launched a curated assortment of its product line at Walmart. Three of Byrd's hero products are joining the retailer's beauty and grooming assortment in 1,500 stores located across the country.BRAND

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